Fashion Focus Chicago. An Affair To Remember? Fashion Focus Reflection. Second City Style Fashion Blog
Chicago's second citywide fashion week called 'Fashion Focus Chicago' took place September 20 - October 1, 2006. Here is Second City Style's honest review;
By Ann John Second City Style
Fashion Focus Chicago 2006, a 12 day extravaganza of runway shows, shopping events, and designer seminars, highlighted the city’s burgeoning fashion industry. Still in its fledgling stages, the events were nonetheless superbly executed and brought out sizeable crowds comprised of both professionals and everyday Chicagoans. We at Second City Style had plenty of fun and the opportunity to see some stunning clothes. And while we admire the dedication, talent, and hard work of everyone involved in making Fashion Focus a success, we also felt that there were still plenty of improvements to be made to the increasingly prominent venture.
One of the more noticeable trends of Fashion Focus was its consumer driven slant. On the positive side, it distinguishes our fashion week from those of other cities, and who wouldn’t enjoy a good shopping event with attractive discounts? Catering to consumers is furthermore important for a young industry such as ours simply because a large part of the whole affair is to educate Chicagoans on the fashion and retail options available to them. What we suggest however is that Fashion Focus juxtapose those consumer driven events with more fashion oriented ones, and clearly draw distinctions between the two. We wanted to see Spring ’07 clothes on the runway, Read More




























































