January 25, 2008

In the Press. Second City Style's Chicago Tribune Mention

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We are just feeling the love here at Second City Style! Ellen Warren (aka the Shopping Adviser) gave us a nice mention in yesterday's Chicago Tribune. Mind you, it was via Erin Gallagher, but we'll take it!


July 30, 2007

Bloggers. Perez Hilton Makes the Times. Second City Style Fashion Blog

Perez_with_estefan Pink Perez with Gloria Estefan

Love him or hate him (I love him), the self-proclaimed 'Queen of All Media' has finally made it by Hollywood Play-ah standards! To me that means...a full story in The New York Times. Mind you, I wouldn't want him to write about me, but I sure do enjoy his quick snippets and up-to-the-minute coverage on plastic Hollywood and it's 'celebutards.'

This is good news for all bloggers!

Check out the feature on Perez Hilton: "Love Him or (He Prefers) Hate Him" by Mireya Navarro   

July 16, 2007

Blog Sister. Perez Hilton Gets Chewed on 'The View.' Second City Style Fashion Blog

Perez7_2 

Watch the beotches on 'The View' attack celeb blogger Perez Hilton...the claws were out last Friday. At least he conceeds that if he dishes it out he must be prepared to take it. Lighten up ladies! Not all kids are cute.

Oh and congrats on the new 'What Perez Sez' on VH1 coming this fall. Perez claims he will be the gay Baba Wawa of VH1! We can't wait!

Kudos to Perez for handling the barrage like a trooper (but lose the orange hair will ya?). Watch: Perez on The View

April 23, 2007

Blog Ranks. Fashion News Site.com Ranks Second City Style in the Top 50. Second City Style Fashion Blog

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Frankly, I would have hoped we ranked a little higher, but it does give us something to aim for. Tell your friends (and enemies) about Second City Style! So here is the deal:

Many of us have seen articles on the most influential fashion blogs in the mainstream media. However, a lot of these articles really didn’t go into any data as to which blog had the most traffic or biggest readership. We feel that the fashion blog phenomenon has grown enough to deserve it’s own set of metrics. So, we have created this list.

The focus of this study is on independent blogs, not corporate blogs or blogs associated with a periodical. Thus we eliminated sites like the ThisNext blog and the fashion blog at Glamour.   We also eliminated blogs that were more gossip oriented than fashion oriented.  We kept Go Fug Yourself and The Manolo, but eliminated sites like “A Socialite’s Life.

Our Findings:

  • There are a lot of fashion blogs out there.  We dug through many sites that we had never heard of.
  • Many blogs are getting choked by widgets and advertising. If you have to wait 30 seconds for a site to load on DSL, that’s not a good thing. Don’t sell out your readers for a few $$$.
  • Many blogs are not set up to maximize search engine traffic, thus a significant source of new readers is not being exploited.
  • We were surprised by the readership and reach of the Handbag blogs.  Who knew!

Our Methodology:

We used three basic metrics to determine the blog ranking. Unique visitors (audience), traffic (reach) and links to the site (influence.) This data was compiled from Quantcast, Alexa, and Yahoo and weighted according to what we felt was the most accurate data. We then calculated the overall score and came up with a ranking.

46      Second City Style     

Well, at least we made it! Check out the full story here

       

April 13, 2007

Start Your Day With A Giveaway! Second City Style Fashion Blog

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In celebration of their first anniversary, the blog The Daily Obsession has put together an amazing assortment of girly-girl goods for one lucky gal to win. The beyond fabulous package includes:
Tocca Candle
Tocca Crema da Corpo
Tankfarm Tee
Heavy Rotation “Family Tree” Tee in light blue
Sueded personal notepad
You Go Girl! white glitter iPod ear loops
Calgon Get Juic’d Body Mist in Pineapple Coconut
Katharine Sise jewelry gift certificate ($60)
Jurlique Rose Hand Cream
Foot Petals Stiletto Survival Kit
Banana Republic Rosewood Fragrance (100ml)
Sane Fitness QuickStart Deck
Essencia Rosemary & Eucalyptus Soaking Salts
Essencia Green Tea & Lemon Moisturizing Facial Cleanser
Essencia Sweet Citrus Essential Oil Soap
Tadam Lucena Gold Disc Earrings
The entire Physicians Formula Mineral Wear Line
Sedu Revolution Iron
Sedu Heat Protectant Styling Spray
D. Celestine Sasha Bracelet
SkinMD Natural
Gloves in a Bottle
Cashmere 3-ply pashmina
Dejarnette stained glass pendant necklace
• CoverGirl Can’t Miss Kit (includes the brand new TruShine Lipcolor, TruBlend Whipped Foundation, TruBlend Luminous Loose Powders and Volume Exact Mascara)

The estimated value of our unbelievable package is over $950…but one very lucky winner will score all of these goodies for free. Enter at: The Daily Obsession Anniversary Giveaway before midnight (PST) April 17.

April 09, 2007

Blog News. Miss Manners: How to be Civil in Cyberspace. Second City Style Fashion Blog

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This isn't exactly about the fashion world but since the industry has been transformed by the internet and the blogging that inevitabley followed, I thought this was a *very* newsworthy piece for our readers. This morning the NYT offers us the view "Tim O'Reilly, a conference promoter and book publisher who is credited with coining the term Web 2.0, and.... Jimmy Wales, creator of the communal online encyclopedia Wikipedia, to create a set of what to many would be common-sense - though already controversial - guidelines to shape online discussion and debate."

My thoughts? If you're reporting then you have to share the good news and the bad news, but like most good mothers would say, "If you can't say anything nice...." Read below to hear their plans for making the web a friendly place and the concerns about censorship that follow.

Is it too late to bring civility to the Web? The conversational free-for-all on the Internet known as the blogosphere can be a prickly and unpleasant place. Now, a few prominent figures in high technology are proposing a blogger code of conduct to clean up the quality of online discourse. Last week, Tim O'Reilly, a conference promoter and book publisher who is credited with coining the term Web 2.0, began working with Jimmy Wales, creator of the communal online encyclopedia Wikipedia, to create a set of what to many would be common-sense - though already controversial - guidelines to shape online discussion and debate.

Chief among the recommendations is that bloggers consider banning anonymous comments left by visitors to their pages and be able to delete threatening or libelous comments without facing cries of censorship. A recent outbreak of antagonism among several prominent bloggers "gives us an opportunity to change the level of expectations that people have about what's acceptable online," said O'Reilly, who posted the preliminary recommendations last week on his company blog (radar.oreilly.com).

Wales then put the proposed guidelines on his company's site (blogging.wikia.com), and is now soliciting comments in the hope of creating consensus around what constitutes civil behavior online. O'Reilly and Wales talk about creating several sets of guidelines for conduct and seals of approval represented by logos. For example, anonymous writing might be acceptable in one set; in another, it would be discouraged. Under a third set of guidelines, bloggers would pledge to get a second source for any gossip or breaking news that they write about. Bloggers could then pick a set of principles and post the corresponding badge on their page, to indicate to readers what kind of behavior and dialogue they will engage in and tolerate.

The whole system would be voluntary, relying on the community to police itself. "If it's a carefully constructed set of principles, it could carry a lot of weight even if not everyone agrees," Wales said. The code of conduct already has some early supporters, including David Weinberger, a well-known blogger (hyperorg.com/blogger) and a fellow at the Berkman Center for Internet and Society at Harvard Law School. "The aim of the code is not to homogenize the Web," he said, "but to make clearer the informal rules that are already in place anyway."

But as with every other electrically charged topic on the Web, finding common ground will be a serious challenge. Some online writers wonder how anyone could persuade even a fraction of the millions of bloggers to embrace one set of standards. Others say that the code smacks of restrictions on free speech. Wales and O'Reilly were inspired to act after a firestorm erupted late last month in the insular community of dedicated technology bloggers.

In an online shouting match that was widely reported, Kathy Sierra, a high-technology book author from Boulder County, Colorado, and a friend of O'Reilly's, reported receiving death threats that stemmed in part from a dispute over whether it was acceptable to delete the impolitic comments left by visitors to personal Web sites. Distraught over the threats and manipulated photos of her that were posted on other critical sites, including one that depicted her head next to a noose, Sierra canceled a speaking appearance at a trade show and asked the local police for help in finding the source of the threats. She also said that she was considering giving up blogging altogether. In an interview, Sierra dismissed the argument that cyberbullying is so common that she should overlook it. "I can't believe how many people are saying to me, 'Get a life, this is the Internet,' " she said. "If that's the case, how will we ever recognize a real threat?" Sierra said that she supported the new efforts to improve civility on the Web. The police investigation into her case is pending.

Menacing behavior is certainly not unique to the Internet. But since the Web offers the option of anonymity with no accountability, online conversations are often more prone to decaying into ugliness than those in other media. Nowadays, those conversations often take place on blogs.

At last count, there were 70 million of them, with more than 1.4 million entries being added daily, according to Technorati, a blog-indexing company. For the past decade, these Web journals have offered writers a way to amplify their voices and engage with friends and readers. But the same factors that make those unfiltered conversations so compelling, and impossible to replicate in the off-line world, also allow them to spin out of control. For the full story go to NYT.com

--Joanne Molina for Second City Style

March 07, 2007

We've Been Robbed! Another Site is Stealing Our Content. Second City Style Fashion Blog

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A site calling itself Women's Wear is not only stealing WWD's name, but they are stealing our content and traffic too! Yep, our posts are being feed right into this site verbatim in their entirety.

This would not be so offensive had they printed say, the first paragraph and then provided a link to our blog. However, they want to steal our traffic, so they print the entire entry and then link us as the original source. One never has to click here to read our material.

Why is this wrong you may be thinking? Well, they are earning income from Google AdSense which pays publishers (not thieves supposedly) by funneling traffic to the ads Google places on their site. However, not for stolen material (it has been reported).

It would appear that this blog is the one Women's Wear feeds from the most. Sadly, if we manage to extricate ourselves from these scam artists without having to take legal action, I'm sure they will just move on to another unsuspecting fashion blog.

However, won't it be funny to see this post hosted, in it's entirety on their site?

Leave them feedback and tell them how much they suck! (Oh, they support porn too). Email Sabastiano at sovsem@nevest.net. I'm not providing a link because they already get enough of our traffic.

P.S. Thanks to the person who brought this to our attention. We owe ya!

January 19, 2007

Don't Forget To Rock The Vote! Vote For Second City Style In Glam's Glammie Awards. Second City Style Fashion Blog

Glammies

Don't mean to sound like a broken record, but time's a wasting. You have until January 24th to vote for Second City Style for the Glam Network Awards in both the FASHION and SHOPPING categories. Here's the link: VOTE FOR SECOND CITY STYLE in 2007!

December 18, 2006

Fashion Poll. Omiru Asked: Are Shorts as Eveningwear In or Out? Second City Style Fashion Blog

Omirupollresult_shortsaseveningwear_1217
We asked: Are Shorts as Eveningwear In or Out?

Juicycouturevelvetshorts_121606_1 You said: Totally Out! 68% voted Shorts as Eveningwear Out, while only 18% cast their ballot towards "In."  And the remaining 14% believe this trend is On the Way Out.

Omiru’s take: We agree wholeheartedly.  While this look may appear appealing on the runway, it leaves much to be desired off the catwalk.  And you can forget about wearing Shorts as Eveningwear at the Office Holiday Party!  We urge you to leave your shorts where they belong: hanging in your closet until Spring.

Read more & Next week's poll question Omiru.com

November 27, 2006

Omiru Poll Results: Velvet Jackets Are In. Second City Style Fashion Blog

Omirupollresult_velvetjackets_112606_1
Omiru asked:
Are Velvet Jackets In or Out?

Omiru_theoryvelvetjacket_112506_1 You said:
  Pull one on for the holiday party.  58% are all over Velvet Jackets. 18% and 26%, respectively, believe they’re On the Way Out and Out.

Omiru’s take: Velvet Jackets are an easy way to take your look from standard to snappy. We’re fans of the tuxedo look in particular–updated for this season with a cropped sleeve and snug fit (pictured).  Wear your Velvet blazer with tuxedo pants, trousers…or even denim.

Next Question: Green is a classic holiday color…and perhaps the Next Big Thing.  Tell us, is The Color Green In, or is it Out?  Cast your vote on the sidebar! Go the the Poll

Source: Omiru Read More 

Pictured: Theory Bobby Adore Velvet Blazer | $395 at Shopbop.

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