Fashion Shows. Viktor & Rolf Take it Online for Spring '09

Dutch designing duo Viktor Horsting and Rolf Snoeren of Viktor & Rolf announced Monday they would forgo Paris Fashion Week and present their spring-summer 2009 collection on their Web site. Could this be a trend?

According to WWD, the designers made the decision as they transition to new ownership by Renzo Rosso’s Only the Brave Srl. Starting with the fall-winter 2009 season, Staff International, Only the Brave’s manufacturing and distribution arm, will hold the exclusive worldwide license for Viktor & Rolf’s women’s and men’s collections of clothing, shoes and accessories.

“It’s a creative solution between partners,” Snoeren said Monday. “It’s quite a big production. We’re shooting it next week.”

The online showcase will go live on October 2 at viktor-rolf.com. “It’s a bit like in the Fifties in the French couture salons,” Snoeren said. However, the online version will employ the latest technologies and allow for “guests” to access the backstage area, to see hair and makeup, and to pop in on the designers for fittings of their collection, titled Funny Face.

Source: WDD

Photo: H&M