Publishing News. Quick & Simple... & Over.

According to WWD, the economic downturn has taken another casualty in the publishing world. On Tuesday, Hearst Magazines said it would fold its three-year-old women's weekly Quick & Simple, effective with the July 29 issue. The company's statement read, "Due to market conditions and significantly escalating paper costs, it has become increasingly challenging to produce a low-cost, low-priced weekly." About 40 staffers will be affected by the publication's close.

However, on a hopeful note, the company will keep the weekly's website, QuickandSimple.com. Guess they'll have to change the motto from "Buy It Weekly, Visit Daily" to just, "Visit Daily... Please?"

Source: WWD