Oh no! Say it isn't so, but it was bound to happen, we guess. Jessica Simpson is getting into dresses. I refuse to wear her shoes and accessories so here is another line I will bypass.
According to WWD, The Camuto Group, which holds the master license for the singer-actress' brand, has entered into a multiyear agreement with G-III Apparel Group Ltd. to design, develop, manufacture and distribute a line of contemporary dresses under the Jessica Simpson label. The first collection is slated for a soft launch at retail for spring 2009, with a fuller range of product hitting stores in fall 2009.
This is Simpson's first apparel license since the agreement with Tarrant Apparel Group, the brand's former apparel licensee, abruptly ended two years ago with a lawsuit between Camuto and Tarrant. The suit was settled in November when the parties resolved their litigation and Tarrant gave up the license.
"I'm extremely excited to be expanding into the dress market," Simpson said of her newest venture. "I plan on creating beautiful dresses in distinctive fabrics and silhouettes that are reflective of my personal style and offer something special to the marketplace.'
Sources close to the company estimate the Jessica Simpson shoe line alone will bring in about $250 million at retail this year. Camuto has said he is on his way to growing Simpson's licensing businesses into a billion-dollar franchise.
Please make it stop.
Read "Camuto, G-III in Deal for Simpson Dresses" here.
Photo: WireImage
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