WWD is rash today with fragrance launch news. According to one article, Karl Lagerfeld is holding a big bash for the beginning of his new line of unisex scents, Kapsule. The trio's bottle design is inspired by the Lagerfeld's love of geometry, and they are set to hit stores at the end of October in France and will hit Germany, travel retail and the U.S. in November.
We're excited to discover these unisex scents. We sometimes like boys' fragrances better than ours anyway... maybe one of the three will tempt us! The mix-and-match colognes include notes of fresh bread, vanilla, woods and spices. Lagerfeld adds that the line won't be triple the price: ""Here, the idea was to say we will propose a capsule wardrobe of fragrances that you very simply take and wear whenever you want, but at a price that is in line with the market. On the one hand, it is highly selective, qualitative, with good taste and elegant, but it is affordable." We dig that. The first of the three scents, Light, includes notes of bitter orange, jasmine, nutmeg, clove and musk. The Floriental scent features ivy leaf, violet and black tea leaf notes. Woody is made up of cedar, moss and plum notes.
Continuing in the trend, WWD also reports on Jessica Simpson's new scent, Fancy Jessica Simpson. The fragrance is a floral scent, and will be launching in August at Macy's, Dillard's, Belk and Bon-Ton, in addition to other department stores in the U.S. Although WWD dubs it an oriental scent, we think the name and bottle go hand-in-hand with Simpson's new country music career, especially since the fragrance and album promotion will occur simultaneously.
The perfume will be composed of top notes of pear, apricot nectar and red fruits; middle notes of gardenia, jasmine, toasted almonds and caramel; and bottom notes of sandalwood, vanilla crème and amber crystals.
Finally, Benefit Cosmetics is looking to expand with their new scent, B Spot. The LVMH Moët Hennessy Louis Vuitton-owned company wants to create a steady flow of fragrance innovation in order to develop it's fragrance business: "We've done little in fragrance in the past and feel this is a mistake because Benefit is a fun brand with a sense of humor that translates well into fragrance." We agree! Benefit is the type of brand that might not provide your signature scent, but could be the company giving you a new, novelty scent every season.
The flirty scent focuses on a good time, and suggests you apply it to your pulse points, hence the name B Spot. It contains top notes of freesia, mango, black currant and tangerine; middle notes of peony, apple flower, watermelon and white orchid; and base notes of sandalwood, amber and marine. Founder Jane Ford adds, "We wanted to capture San Francisco in the Sixties so we chose sandalwood and amber notes, so it has that hippy offbeat feel to it."
Shisheido offers up a new fragrance, Zen, for fall as well. The company tapped into its heritage to create its new fragrance line, which unlike its decades old predecessor, is lighter and "represents modern Japan." The scent's top notes are of blue rose, bergamot, grapefruit, peach and pineapple; heart notes are of freesia, gardenia, red apple, lily of the valley, hyacinth, lotus flower and violet; and the base is patchouli, cedarwood, skin musk, white musk, incense and amber. Available in September in department stores across the U.S.
Finally, Lumar introduces a new scent, Aphrodisiac. Creating a new product by going back to the old days, the founder researched Egyptian bathing rituals to discover the perfumed oils queens such as Cleopatra and Nefertiti might have soaked in before wooing lovers. She stated also that, "It is for a woman to feel feminine, especially for confident women who are career-obsessed and sometimes forget about themselves. The fragrance should remind them of their own needs." 'Relax' is a message we like to hear!
The scent mixes white rose, tuberose and amber for its feminine outcome.
Purchase B Spot online here, but you'll just have to wait 'til fall for the others!
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