Retail Detail. Limited Brands Looking to Shed Apparel Business. Second City Style Fashion Blog

According to an article in today's WWD, Express and Limited Stores are for sale. The two potential buyers are Schottenstein Stores Corp. and Gordon Brothers Group. Jay Margolis, president of Limited's apparel group, is reported to also be interested in making a bid (perhaps in a deal structured like a management buyout).

The 44-year-old group, which is led by chairman, chief executive officer and founder Leslie H. Wexner, now earns the majority of its profits and revenues from its lingerie  and beauty products.

How things change. Once accounting for more than 70%, the apparel brands now represent less than 20% of Limited Brand revenues of $10.7 billion a year. Victoria's Secret and Bath & Body Works now account for the bulk of sales.

Read "Evolving Limited Brands: Group Said Nearing Sale Of Two Apparel Chains" by Vicki M. Young